Sunday, December 29, 2019

Life of Francis Crick, Co-Discoverer of DNAs Structure

Francis Crick (June 8, 1916–July 28, 2004) was the co-discoverer of the structure of the DNA molecule. With James Watson, he discovered the double helical structure of DNA. Along with Sydney Brenner and others, he demonstrated that the genetic code is composed of three base codons for reading the genetic material. Fast Facts: Francis Crick Full Name: Francis Harry Compton CrickKnown for: Co-discovered the double helical structure of DNABorn: June 8, 1916 in Northampton, EnglandDied: July 28, 2004 in La Jolla, California, United StatesEducation: University of Cambridge, Ph.D.Key Accomplishments: Nobel Prize for Physiology or Medicine (1962)Spouses Names: Ruth Doreen Dodd (1940–1947) and Odile Speed (1949–2004)Childrens Names: Michael Francis Compton, Gabrielle Anne, Jacqueline Marie-Therese Early Years Francis Harry Compton Crick was born on June 8, 1916 in the English town of Northampton. He was the eldest of two children. Crick began his formal education at the Northampton Grammar School, then attended Mill Hill School in London. He had a natural inquisitiveness for the sciences and enjoyed conducting chemical experiments under the tutelage of one of his uncles. Crick earned his Bachelor of Science degree in physics from the University College London (UCL). He then started his Ph.D. work in physics at UCL, but was unable to finish due to the start of World War II. During the war, Crick worked for the Admiralty Research Laboratory, conducting research on the design of acoustic and magnetic mines. After the war, Crick moved from studying physics to studying biology. He very much enjoyed pondering the new discoveries that were being made in the life sciences at the time. In 1950, he was accepted as a student at Caius College, Cambridge. He was awarded his Ph.D. in 1954 for his study of the X-ray crystallography of proteins. Research Career Cricks transition from physics to biology was critical to his work in biology. It has been said that his approach to biology was refined by the simplicity of physics, as well as his belief that there were still big discoveries to be made in biology. Crick met James Watson in 1951. They had a common interest in discerning how the genetic information for an organism could be stored in the organisms DNA. Their work together built upon the work of other scientists such as Rosalind Franklin, Maurice Wilkins, Raymond Gosling, and Erwin Chargaff. The partnership proved fortuitous to their discovery of DNAs double helix structure. For the majority of his career, Crick worked for the Medical Research Council at Cambridge in England. Later in life, he worked for the Salk Institute in La Jolla, California, in the United States. The Structure of DNA Crick and Watson proposed a number of significant features in their model of the structure of DNA, including: DNA is a double-stranded helix.The DNA helix is typically right-handed.The helix is anti-parallel.The outside edges of the DNA bases are available for hydrogen bonding. The model consisted of a sugar-phosphate backbone on the outside and pairs of nitrogenous bases, held together by hydrogen bonds, on the inside. Crick and Watson published their paper detailing the structure of DNA in the science journal Nature in 1953. The illustration in the article was drawn by Cricks wife Odile, who was an artist. Crick, Watson, and Maurice Wilkins (one of the researchers whose work Crick and Watson had built upon) were awarded the Nobel Prize in Physiology for Medicine in 1962. Their discoveries furthered the understanding of how the genetic information from one organism is passed down to its progeny from generation to generation. Later Life and Legacy Crick continued to study other aspects of DNA and protein synthesis after the discovery of the double helical nature of DNA. He collaborated with Sydney Brenner and others to demonstrate that the genetic code is made up of three base codons for amino acids. The research demonstrated that, since there are four bases, there are 64 possible codons, and the same amino acid can have multiple codons. In 1977, Crick left England and relocated to the United States, where he served as the J.W. Kieckhefer Distinguished Research Professor at the Salk Institute. He continued to research in biology, focusing on neurobiology and human consciousness. Francis Crick died in 2004 at the age of 88. He is remembered for the significance of his role in the discovery of DNAs structure. The discovery was pivotal to many later advances in science and technology, including screening for genetic diseases, DNA fingerprinting, and genetic engineering. Sources The Francis Crick Papers: Biographical Information. U.S. National Library of Medicine, National Institutes of Health, profiles.nlm.nih.gov/ps/retrieve/Narrative/SC/p-nid/141.  Francis Crick - Biographical. Nobelprize.org, www.nobelprize.org/prizes/medicine/1962/crick/biographical/.  Ã¢â‚¬Å"About Dr Francis Crick.† Crick, www.crick.ac.uk/about-us/our-history/about-dr-francis-crick.  Watson, James D. The Double Helix: a Personal Account of the Discovery of the Structure of DNA. New American Library, 1968.

Saturday, December 21, 2019

Is Natural Talent More Superior Than Hard Work Essay

There is a population of people that are expected to be naturally successful, however they are not. There is an ongoing debate on whether natural talent is more superior than hard work. Some believe that being naturally talented gives one an advantage, others believe that hard work is more important. Although both may be true, natural talent gives people a head start, it does not mean they are going to keep wanting to improve. It is also believed that when gifted people are children they are given an unearned status because they are treated at a higher level than those who are not. (Campbell. 2014. Para. 2) These gifted children can also develop a wrong sense of entitlement because it can put pressure on them or perhaps even make them feel privileged and they use it to their advantage. (Campbell. 2014. Para. 4) Children that are naturally talented are likely to have not been taught the meaning and importance of hard work, so when they come to the point in their lives when everyone e lse around them is becoming successful the talented individual will not know how to use their talents to excel past the rest. (Campbell. 2014. Para. 5). These talented individuals seem likely to succeed but do not because they simply do not practice, fear failure and do not receive feedback. The saying practice makes perfect is an accurate statement when attempting to becoming successful. Malcolm Gladwell wrote an essay called How to Be a Success, in which he states that in order to be aShow MoreRelatedThe s Genetic Information For Medical Or Cosmetic Purposes Essay1680 Words   |  7 Pageswidely accessible, then there is nothing morally wrong or problematic for someone to choose to undergo it because there is nothing wrong or problematic to have great gifts such as strong big build, multi-talented brain, good at ethics class and many more. Through â€Å"genetic lottery†, it is very fortunate for someone to possess these gifts, but why must we only rely on the â€Å"lotter y†, when we can possess these gifts through choice, like when we want it or which gifts we want. Since it is safe, then theseRead MoreA Comparison Of Alexander Hamilton And Aaron Burr1156 Words   |  5 Pagesas manifested in creative activity† (Meriam). Clearly, a genius who possesses more than just intellectual superiority; one must also apply that intellect to a groundbreaking creation. 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Friday, December 13, 2019

K217 Ena Free Essays

string(272) " adults is twice that of healthy older adults \(Beekman AT, 2002\), the relationship between depression and disability is a two way street with depression there being a link between physical disabilities and depressive symptoms in older adults \(Gill TM,Kurland B 2003\)\." K217 EMA Report Gary Table of Contents Page 1. Table of Contents Page 2. Introduction Page 3. We will write a custom essay sample on K217 Ena or any similar topic only for you Order Now Context Page 4. Discussion Page 8. Conclusions and Recommendations Page 9. References Introduction This is a report on Gary a 52 year old male service user who lives within the county of Conway. Due to a serious car accident some time ago he has lost the use of both his legs and he does not work and relies on disability benefits for his income, Gary lives alone and has some care provided by his daughter and the rest by a support worker. This report has been commissioned by Gary with the help of his support worker as he is interested in taking up some retraining so he can move towards getting back into the job market and becoming more independent. His daughter and son in law are apposed to the idea as they think Gary is getting on in years and she would not be able to attend the address to get Gary ready for work before 9. 30 am as she needs to get her children to school. His daughter also has reservations about the Gary’s ex-work colleague as he has a reputation of being quite demanding of his employees and pays only a basic wage. In this report we are going to look into all the options that are open to Gary as in regard to him getting extra care so that he is able to push towards his goal of retraining for work. The key issues that we need to address as regard to Gary are can we get him the extra care that would make him more independent and give him the mobility to let him attend further education and training to put him back in the work place. This report is being compiled for Social Workers that are based within the Adult Social Services within Conwy County Council. Context With Gary’s situation a number of significant events have happened which have led to his current situation, he lost the use of his legs sometime ago and lives alone after getting divorced some 15 years ago. Gary is suffering from depression and is taking medication for this, his daughter and son-in-law are relied on for most of his care and a support worker attends each day to give him a bath. Since the onset of his depression Gary has withdrawn from doing the activities that he used to enjoy and he is very much cutting himself off from the world. He enjoyed used to enjoy using his personal computer to research local and family history. The root of Gary’s problem I believe is that he has become depressed due to his isolation from the real world and with his current lack of care and mobility he is almost ‘stuck in a rut’ and needs to be removed from this situation and given more self worth. Gary needs a more active place in society and the more help that he can be given the more he will feel like he has a purpose in society, his family have reservations about the course of action that Gary wishes to pursue due to their limitations as regard to the time of day that his daughter can attend to get him ready and also the reputation of the old work friend that is offering him future employment. Adult Social Services have a number of goals for people who are disabled they include Maintaining independence, opportunities to contribute to the community, feeling valued, access to social contact and community, keeping active and alert (http://www. york. ac. uk/inst/spru/pubs/pdf/newvision. pdf) all these apply to Gary and Adult Social services need to move forward with Gary to give him a greater quality of life and move him towards the goals hat he wish to obtain there are a number of options that are available to them. There are a number of perspectives that could be considered when looking at the situation of Gary, we can look at through the eyes of the Social Model of Disability (K217 Book2), Sigma (Goffman 1968) , empowerment (K217 Book 3). When looking at Gary’s situation I am applying the Social Model of disability which was created by disabled people themselves. This was primarily created as a result of the response that society has given to disabled people and also a reflection of the experience that disabled people have come across in the health and welfare system which as given them a feeling of being socially isolated and oppressed. The second perspective that I am going to apply to this report is empowerment, this gives the service user greater control of the services that they receive, being involved in the planning of services and developing good practice. (Barnes and Bowl, 2001) Discussion In the case study that this report is based upon Gary has been in a serious car accident that has deprived him of the use of his legs and this now means that he can only get around with the use of a wheelchair. This situation has had a knock on effect of him have a low sense of self-worth and a lack of pride in his situation, he suffers from depression and is taking medication for this. Radar (the disability network) and Depression Alliance commissioned a report (http://www. depressionalliance. org/PDF/depression-disability-and-employment-report. df) that looked into depression as a disability and how we can improve the way we look at depression and the changes we can make to help reduce job, long term economic inactivity and isolation. Of the 566 people who answered 95% were living with depression and a quarter (148) people had a long term physical health condition. 77% of the people reported that they had not received any support with employment. Gary is living with a type of disab ility which is difficult, most disabled people are not depressed and do not stay depressed. The prevalence of depression among disabled adults is twice that of healthy older adults (Beekman AT, 2002), the relationship between depression and disability is a two way street with depression there being a link between physical disabilities and depressive symptoms in older adults (Gill TM,Kurland B 2003). You read "K217 Ena" in category "Essay examples" There is clear evidence that Gary has on the onset of depression that can be linked to the impact of the loss of his legs in his car accident and with him now socially isolated and without employment these have now added to the problems over a period of time. In a report by Tania Burchardt called †Enduring economic exclusion’ Disabled people,income and work’ the study found out that disabled people now make up a large and growing proportion of people who are of working age, it now stands between 12 and 16% (Enduring economic exclusion Page. 4) One telling statistic is the problems that disabled people have getting work, and that one third of those disabled people who find employment are out of work once again the following year. In the report by Tania Burchardt the income statistics show that half of all disabled people have incomes below the general population indicator of poverty after it was factored in about the additional cost that disabled people incur due to their health. Gary wants to gain access to retraining so he can move towards gaining employment once again after he becomes qualified in the sector that he wishes, to do this he is going to need some extra help from the local Conway Council to get to his goals. Conway Adult Social Services have a number of options that they promote that may be of assistance to Gary, they already give him care to help him get bathed and his daughter and son-in-law take up the care duties in the morning. Conwy can provide Homecare that can help with a range of things such as help getting up, getting dressed, preparing meals, doing laundry and shopping where appropriate (http://www. conwy. gov. uk/upload/public/attachments/466/Microsoft_Word__CCO_Leaflet_eng. df) . Gary would need to be assessed as to the level of care that he would be entitled to also considered as to the possibility of equipment or adaptions that could be made to the home to help him live more independently and safely in his home. Though Gary is set on this course of action his daughter and son-in-law have reservations about his age and the amount of care that she could give her father due to her own family commitments. His daughters view point about his age and the fact that any new employer might demand to much from him is really being based on his disability and not solely based on is age (K217, Book 2). There should be no denial of opportunities or restriction of choice based on assumptions that are made due to his disability. Through the social model disability is understood as an unequal relationship within society and there can be no barriers preventing people from gaining equal access to information, education and employment. There are options that perhaps he has not considered and with him feeling socially isolated due to living alone and his lack of contact with the outside world. Conwy Council Adult Social Services promotes day care or opportunities to meet other people and take part in outings and other activities so Gary would be able to haver a much more active life that would could help with the depression he is suffering. (http://www. conwy. gov. uk/upload/public/attachments/466/Microsoft_Word__CCO_Leaflet_eng. pdf) The principles of good practice (http://www. nderstandingindividualneeds. com/page. php? identity=principles) state that you have to give Gary a choice about the way in which he wishes to move forward and also take into consideration his emotional needs. Social development is about gaining relationships with a variety of people and taking part in an ordinary life and currently Gary is unable to obtain these basic rights. Gregory Beattie talks about how a depressed individual has a lack of socialization and social support groups (Beattie, Gregory,S. 2005) Social Causes of Depression) and Gary has a lacking in both these things as he is unable to access them. If Gary was to obtain the extra help that he is going to need to obtain the goals that he has set himself a consultation with both himself and his family is going to be needed as to ascertain as to realistic goals that can be set. There would be a negative impact on Gary should he set himself unobtainable goals that he then fails to obtain, this would be damaging to the situation. Statistics show that disabled people have a lower overall level of qualifications when compared to that of able bodied people (Employment of disabled people DoEE) 38% of disabled people have no qualifications compared to only 16% of non-disabled people. The report also concluded that of the 2,015 disabled people that were spoken to (26,000 households in total) 64% strongly agreed and 29% agreed that getting a job was important to them so the statistics show that it is important for disabled people to be in employment. 47% of the economically inactive disabled people who see themselves as being able to work would like a paid job. When speaking about Gary’s visions of eventually going back into work his daughter has reservations incase he is taken advantage of by his employer and in the report one in six people (16%) who are economically active stated that they have experienced unfair treatment or discrimination in the work place. When looking at the overall statistics you can see that 42% report that that they have been discriminated by a potential employer and 41% by an employer, these figures speak volumes and during any assessment they will need to be presented to Gary so that he can see the real picture in the job market for disabled people. The option of Direct Payments is one that should be explored with Gary and when he is assessed for the amount of care that he needs the options should be discussed at length, direct payments have both good and bad points and do not fit everyone. As direct payments will mean Gary being responsible for a number of things it also might be advantageous to also consult with his daughter and son-in-law to see if they would be interested in perhaps helping Gary should he need it. Radar the disability network have produced a fact sheet that the family may find useful (http://www. radar. org. uk/wp-content/uploads/2011/06/6_directpayments. pdf) , the fact sheet points out how Gary would become and employer and all the responsibility that comes as well as all the paper work he will be required to keep. He will need to consider if he wishes to have the work load of sorting out all the pay, dismissal, redundancy just to name a few of the obligations that he would have to meet as an employer to a personal assistant. The other option open to Gary is to place the care that he requires in the hands of an agency or self employed to take the burden of work away from himself and organise his care around his specific needs. Bringing Gary into the centre of this assessment into his care will empower him to participate (K217 Book 3) Jones and Meleis describe the concept of empowerment as ‘a social process of recognizing, promoting, and enhancing people’s abilities to meet their own needs,solve their own problems, and mobilize necessary resources to take control of their own lives (Jones PS, Meleis 1993). The empowering of Gary will start a process of helping him assert greater control over the factors that affect his health, in the past it was assumed that service users were supposed to be compliant with the directives that were in place from the health care professional’s-the biomedical model. In the empowerment model there is a contact between Gary and the provider who take a joint responsibility in terms of agreed upon outcomes, people within the health care profession are obliged to respect Gary and assist him in making decisions. Multiple studies have shown that people that are more involved with the decisions about the care that they receive and also the management of the conditions that they live have better outcomes than those who are not involved in the process (Wagner EH,Glasgow RE,Davis C, 2001) (Greenfield S, Kaplan SH,Ware JE Jr, 1988). Conclusions and Recommendations In this report we have been looking at the situation that Gary is currently experiencing, he is a disabled person who lost the use of his legs in a car accident some years ago and lives alone now after a divorce. He is looking at the possibility of getting some higher education and hopes to move into employment in the information technology sector, it has already been stated that daughter and son-in-law have reservations about this course of action due doubts about the ex-work colleague of Gary’s that is offering him employment and the problems that this will present to her care giving situation. The report has looked at the links between depression, disability and joblessness and we have shown that there are links between these elements that are making Gary’s life move difficult but also you must take into consideration that fact that Gary is very socially isolated. The report then looked at the option of direct payments and how Gary’s care could be changed so he will have more control and power over his care and become the central focal point so he can move towards a more independent life and obtaining the goals that he is setting for himself. The report looked at all the pro’s and con’s on the direct payment system and all the extra paperwork and responsibility that comes with employing someone and how records must be kept and these funds are public money have to be accounted for. My recommendations are the following, Gary should have his care plan reassessed by Conwy County council Adult social services with the remit of looking at the possibility of changing the level of care that Gary currently is getting and exploring the possibility of Direct Payments as an option. There should also be consultation with his daughter and son-in-law (with the relevant permissions) and have them present to discuss any and all options. Please present all options to Gary as regard to becoming a greater part of the community and providing information on the day care that you and provide and any opportunities to meet other people and take part in outings and other activities that your local authority provides to people within the county. A list of approved providers in the local area should be presented to Gary and also discuss the various support networks that you have for carers and also the options of homecare that you provide including help with getting up,getting dressed, preparing meals and shopping etc. Gary may need the help from the benefits advice centre as regard to making sure he is getting all that he is entitled to and though outside your remit perhaps access to DLA to help with transportation needs. 2789 References http://www. ork. ac. uk/inst/spru/pubs/pdf/newvision. pdf accessed 31/05/2012 The Open University (2010) K217 Adult health,social care and wellbeing, Book 2, Milton Keynes, The Open University Goffman, E. (1968) Stigma: Notes on the Management of Spoiled Identity, Harmondsworth, Penguin The Open University (2010) K217 Adult health,social care and wellbeing, Book 2, Milton Keynes, The Open University Barnes, M. and Bowl, R. (2001) Taking over the Asylum: Empowerment and Mental Health, Basings toke, Palgrave. Meager N,Bates P,Dench S,Honey S,Williams M,(1998) Employment of Disabled People:Assessing the Extent of Participation, Research report RR69, Department of Education and Employment. http://www. depressionalliance. org/PDF/depression-disability-and-employment-report. pdf accessed 31/05/2012 Beekman AT, Penninx DJ,Deeg DJ, de Beurs E, Geerling SW, van Tilburg W (2002) The Impact of depression on the well-being,disability and use of service in older adult: a longitudinal perspective, 105:20-27 Department of Psychiatry, Vrije University Amsterdam. Gill TM,Kurland B (2003) The burden of patterns of disability in activities of daily living among the community-living older persons, 58:70-75, Yale University School of Medicine, Department of Internal Medicine,New Haven, Connecticut. http://www. jrf. org. uk/sites/files/jrf/1859353274. pdf (Enduring economic exclusion) accessed 01/06/2012 http://www. conwy. gov. uk/upload/public/attachments/466/Microsoft_Word__CCO_Leaflet_eng. pdf accessed 01/06/2012 http://www. understandingindividualneeds. com/page. php? identity=principles accessed 02/06/2012 How to cite K217 Ena, Essay examples

Thursday, December 5, 2019

Developing Organisational Vision and Strategic Direction

Questions: Task 1In preparation for creating the vision and strategic direction Assess the role of the key stakeholders of your chosen organisation in relation to the vision. Analyse the factors which impact on your organisation and its vision.Task 2 Create a written vision for the organisation or division. Establish how you intend to develop the strategic direction for the organisation or division.Task 3Having created the vision you now need to develop the communication strategy for the stakeholders of the organisation or division. Analyse the methods to communicate the vision, in ways which will engage and inspire others in the organisation or division. Assess how to build support for this vision. Assess ways which you will use to communicate the vision and strategic direction to external stakeholders.Task 4You must now consider the implementation of the vision and strategic direction within the organisation or division. Analyse the leadership behaviour needed to promote the vision Assess wh at is necessary to embed the vision in the organisation or division. Use the vision to derive the organisational objectives which set the strategic direction. Outline the strategic planning process which you will use for the organisation or division. Answers: Task 1 Stakeholders management is one of the main motives of any organisation. Stakeholders plays the role of advocate, sponsors, partners and also the agents those are required for the change needed in the organisation (Aaker, 1995). The relationship in private sector with the stakeholder plays an important role in the external environment. However the relation with stakeholder in the public sector is way too difficult and haphazard. In the company US Veterans affairs department, Stake holders play a very important role in the complete management of the organisation. Primary stakeholders include the group of health care group board of directors, senior managers, functional managers, patient, employees and shareholders. The correct amount of stakeholder in the health care organisation is responsible for the growth of the organisation and it helps to determine the correct level of authority, responsibility and helps there influencing ability to get the results that was the influence negative or positive, there strong sides and there weak sides, power to tolerate the amount of risk and strategy to influence the stakeholder. The work of the Board of directors of the organisation helps to set the plans, increase the standards, and allocate the proper resources. The Board and including the Boards chairman helps in guiding and providing support to the central officers. The CEO helps in providing the right way to achieve the goal and support. The CMIO or the Chief Medical Information Officer helps to overcome the gap between the clinical and the administrative department and the Clinical officer helps in playing a significant role to maintain the CDS and the clinical objectives (Lorange, 2002). The Pharmacy Director helps in maintaining the medication safety and the role of the director and the officer in implementation is very important in the reputation of the organisation. There are many factors thathave a complete impact on the health care organisation. As the organisation US veteran grows the factors also increases day by day. The major factors that influence the vision of the organisation are. Firstly, reputation the organisation spends a huge amount of money each and every year on advertisement (Lawrence, n.d.). But during the tenure it was found that the amount of money which the organisation spent on its web printing and advertisement is not necessary, if the same amount is spent on the quality than the reputation of the organisation increase rapidly and this will help the organisation in achieving a huge amount of profit because the people believes in quality.Secondly, the time factor is one of the most important factors. The time which the physician gives to the patient is an important factor as they dont have a problem in wasting but the time spends with the patient and the interaction between them is a good factor. Thirdly, like each of the d ifferent brand health care services also needs to understand the importance of expertise. With the help of proper expertise the communication between the patient and doctors increases. Task 2 The Vision of the organisation US veteran affairs department the leading health care organisation in the US is a healthy world where people can enjoy their physical and mental health properly to its fullest. The visions of building a healthy USA are. Firstly, strive to increase the number of people who are leading healthy lives. This vision is aimed at the improvement of the health and wellbeing at all stages of an American citizen, hence decrease the widespread presence of various unhealthy habits that lead to chronic disorders. This vision can be achieved by focusing our attention on the risk factors and taking effective interventions at the points where the risk is the greatest (Bethel, 1971). If implemented properly, then this vision can have a great impact on the lives of others in a positive manner. Secondly, reduction of health inequalities vision aims to reduce the gaps between the various socio-economic groups i.e. the rich and the poor. This means bridging the gap between t he wealthiest and the economically deprived people in terms of medical healthcare.This vision requires enormously complex solution across the various sections of the American society thereby creating a special environment that helps to improve living conditions of the people supported by various laws aimed at betterment of the society. Thirdly, are the protections against threats to the peoples health and wellbeing (Kotler, 2000). This vision is aimed to ensure that USA has proper and effective strategies capable of coping up to the threats against the peoples health and welfare. This can only be achieved by preparing for the worst case scenarios like plagues, or other deadly epidemics that can completely devastate a countrys population .Both the state and local public healthcare systems should walk hand in hand to achieve this vision. Fourthly, creation of a healthy and responsible society the main aim of this vision is to create an environment where the people are conscious about their responsibilities towards one another. Due to the challenges in building such a society is great, so the relationships between the various sectors must be built properly to achieve this vision. Hence both the government and the citizens must work together to fully achieve the above visions and hence make the population of America healthy and prosperous.The Vision of the organisation US veteran affairs department the leading health care organisation in the US is a healthy world where people can enjoy their physical and mental health properly to its fullest. Setting up the objectives of an organization is the most important and challenging job. Thomas Carlyle said that A man without a goal is like a ship without a rudder (Cuneo, 1997). Hence the objectives should be envisioned properly before setting out on the task. Their main function is to integrate the organization along with the various groups of people working inside it.Objectives are the ends toward which an organization should strive to achieve. In other words, they should know their destination before setting out on their tasks. The goal should set the direction in which the organization should walk in order to achieve it. It should be taken into consideration that the objective is clearly set (Waniganayake, 2012). The objective in mind must correspond to the organizational type, i.e. the organization itself governs the final outcomes. Also various factors that may end up affecting the outcome of this objective should also be analysed. Proper strategies to overcome these hurdles must be taken; so that the organization does not sway from its path. The objectives set should be realistic rather than idealistic. Objectives of an organization must have a positive effect on the society (Koskinen, 2005). They should trigger a development of the society. Also they should have some form of hierarchy. They can be broad or aimed specifically at special groups of people within the organization itself. They govern the process of decision making, because the decisions are made according to the situation that the company is in while following the path set. Task 3 The proper use of heath communication strategy and health information technology is very useful in improving the qualities of health and the aim by motivating the workers and to achieve health equity. Ideas and information about the health are made through the way of effective communication in which the people interact with each other in there day to day life. Health care in the organisation helps the organisation to find the central health care and the way the common people has views about the health care organisation (Jain, 2013). Each and every member in the health care organisation should know the reasons to perform better. They should have the idea about their contribution which will help the organisation to perform better, so that their contribution helps in the advancement of the company. They should know that there hard work is not only to earn profit in an organisation nut there contribution are helping a human in saving their life (Jenssen, 2009). The employees should be gi ven the chance to be a part of the innovation project of the organisation. They should be given with the right tools and resources so that the output is better. The main purpose for a healthy communication is that everyone in the organisation should be given respect by one another. The organisation should have the strategy of triple aim to achieve its vision. The triple Aim that effective health care should pursue the three dimensions to achieve its vision. Firstly, The patients in the health care of the organisation, the outcome of the health he received, The systems productivity and the costs of the health care (Robbins and Coulter, 2005). The triple aim technique helps to show the status of the organisation or the quality of the organisation in front of the whole world. By keeping check on these three elements of the heath care the organisation can build support for its vision. There are many ways in which the organisation can link itself with the external stake holders. Through the help of passive activity we can communicate with the stakeholder like team meeting and briefing can be held which will be helpful in communication with the stakeholder, new starter stuff induction session, the stake holders should get all the operational update through the help of weekly staff newsletter (Guertner, 1993). There should be new media channels and the videos should be uploaded in the internet, annual report and the financial summary should be updated to the stakeholder, an one to one staff and manager session should be held, Regular emails to the management team and the stakeholders should be given by the CEO of the organisation and the feedback should also be included in that following report, staff focus group and management time out sessions should be held. Task 4 Leadership behaviour from has always played a vital role in the success of an organisation as it is one of the most important feature in an organisation in achieving the goal of the organisation. The leadership behaviour is always related to the performance of the team. The leadership behaviour should focus on the study like transformational study, transactional study, initiating the structural behaviour and the spanning of the boundary. The leader of the team should inspire and empower the team for better performance that will help the health care organisation in several ways. The leader should be task focused person and should built its way to fit in the organisational framework (Daft, 1997). The leader should have a transactional behaviour where he can reward and praise his team member for the accomplishment of the job given and also to punish them if the expectation is not covered. A vision is very important in any heath care organisation. It set some objectives which are to be accomplished by the organisation. The major problem in the health care system is the lacking of objective and the capacity to mix its strategies across different upcoming situation and different time (Stoner, 1982). There is the need to improve the quality of health care service and also to reduce the cases of defects in a health care service in the case of patients. There should be a proper equity in the health care services and there should be a proper leadership function in all the department of health care. The ultimate aim of any health care organisation is to deliver Quality service and this can only happen if good strategically decision is made (Tozer, 1997). The aim of a health care organisation are very high but if the strategic decision are implemented in a correct way. The following strategy should be followed to achieve the goals: The staff services should be caring A clear communication should be set for the treatment. A clean and safe environment The health care should be clinically excellent Meaning of the word strategic planning is to look for ways for establishing a specific set of directions for an institutional organization. It ensures the resources are utilized effectively and properly. It is a structured approach towards the future of the organization, i.e. where does it want to stand in its future (Fallshaw, 2000). This ensures the dollars allotted for its budget is following a specific plan rather than haphazard spending. It is a common misconception that strategic planning is same as long-range planning, but there are significant differences between the two. Long range planning is a kind of prediction into the future based on the present position of the company, while strategic planning assumes that the institution has quick reflexes for responding to a changing environment. References Aaker, D. (1995).Strategic market management. New York: Wiley. Bethel, L. (1971).Industrial organization and management. New York: McGraw-Hill. Cuneo, K. (1997).Contemporary organisational and team building elements. Emmitsburg, MD: National Fire Academy. Daft, R. (1997).Management. Fort Worth: Dryden Press. Fallshaw, E. (2000). It planning for strategic support: Aligning technology and vision.Tertiary Education and Management, 6(3), pp.193-207. Guertner, G. (1993).The Search for strategy. Westport, Conn.: Greenwood Press. Jain, N. (2013). Strategic Management.Vision: The Journal of Business Perspective, 17(1), pp.89-90. Jenssen, S. (2009). Foresight and governance: how good can it get? The case of stakeholder image construction in a municipal vision project.Technology Analysis Strategic Management, 21(8), pp.971-986. Koskinen, K. (2005). Role of metaphoric boundary objects in the development of a company's strategic vision.International Journal of Management Concepts and Philosophy, 1(2), p.156. Kotler, P. (2000).Marketing management. Upper Saddle River, N.J.: Prentice Hall. Lawrence, J. (n.d.).A strategic vision and a new management approach for the Department of the Navy's research, development, test and evaluation (RDTE) portfolio. Lorange, P. (2002).New vision for management education. Amsterdam: Pergamon. Robbins, S. and Coulter, M. (2005).Management. Upper Saddle River, NJ: Pearson Prentice Hall. Stoner, J. (1982).Management. Englewood Cliffs, N.J.: Prentice-Hall. Tozer, J. (1997).Leading initiatives. Port Melbourne, Vic.: Butterworth-Heinemann. Waniganayake, M. (2012).Leadership. South Melbourne, Vic.: Oxford University Press.

Thursday, November 28, 2019

Ethnic Groups and Orientalism

Ethnic groups are made up of individuals who share a common heritage. Members of an ethnic group usually live around the same region, speak the same language, and share common religion and practices. Individuals who are tribal minded can be regarded as a hindrance to full integration since they remain attached to non-normative customs, adaptations, and languages. In the past, governments have viewed ethnic groups as a problem.Advertising We will write a custom essay sample on Ethnic Groups and Orientalism specifically for you for only $16.05 $11/page Learn More This is because their customs do not allow them to fit into national governments. Some have a nomadic lifestyle, meaning that they usually move from one place to another with little regard for borders. Their customs are considered as ‘not civilized’ by national governments. However, all this has changed as ethnic groups have become a tourist attraction. Governments are now encouraging the preservation of ethnic cultural traditions. This is going to be very helpful to these groups. Even though tourists bring change and sometimes, result in harmful effects on ethnic culture, their benefits outweigh their disadvantages. With increase in tourism, ethnic groups do not have to migrate in search for work. They can sell their cultural goods right in their home areas. They can also earn a living from their cultural traditions like dancing and singing. Their earnings help them to incorporate a different kind of education into their cultural learning. Long-term effects of tourism usually result in integration of the tourists’ into the local communities. This could be of benefit to the local culture, although there are also a number of disadvantages associated with such integration. In addition, integration may result in dilution of the language, a change in customs, or a lack of practice altogether as ethnic groups are too busy taking care of tourists. This is helpf ul because in the long run, change is always good. Orientalism is a term used in reference to a style of thought based on a distinction between the orient and the west. Orientalism is usually depicted by artists, written about by novelists and poets and discussed by philosophers and theorists. Orientalism is believed by some to be a stereotypical imitation of the eastern culture. Orientalism is a big factor in our society. The orient is seen as the centre of languages and civilization in Europe. Its study borrows from the past, and integrates the present and the future. To some scholars, such areas of study areas as anthropology appears highlight how the orient differs from the west. Orientalism is a factor in the political and economic development of the west. The study and understanding of the orient is firmly rooted in the western doctrine and as such, it grants the west control of the resources in the east. Orientalism is also a factor worth of consideration when it comes to rel igious prejudice. In this context, orientation endeavours to depict Islam in a negative and stereotypical way.Advertising Looking for essay on ethnicity studies? Let's see if we can help you! Get your first paper with 15% OFF Learn More Orientalism affects our travel fantasies and attraction to ethnic tourism. The depiction of orientalism is usually exotic, alive, romantic, and sensual. Even though this may not be accurate representation of the orient, nonetheless, it draws many to travel to the east. In the recent past, however, the emergence security concerns on the east may be a hindrance to travel in those regions. To push orientalism into a more positive study, we need to involve more scholars from the west in this debate. This would ensure that information is accurate and lacking in prejudice. This essay on Ethnic Groups and Orientalism was written and submitted by user Albert Ramirez to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Sunday, November 24, 2019

Yevtushenkos Babi Yar Essays - The Holocaust In Ukraine, Free Essays

Yevtushenkos Babi Yar Essays - The Holocaust In Ukraine, Free Essays Yevtushenko's Babi Yar Babi Yar, a poem written by Yevgeny Yevtushenko, tells the story of the Nazi invasion into a small part of Russia, in which, throughout the duration of World War II, over one-hundred thousand Jews, Gypsies and Russian POW's were brutally murdered. However, what is unique about this particular perspective is that the narrator is not a Jew, but a mere observer who is aghast at the atrocities that took place during the Holocaust. It is through allusions, as well as other literary devices, that Yevtushenko elucidates caustically the absurdities of the hatred that caused the Holocaust, in addition to the narrator's identification with the Jews and their history of oppression. Perhaps, the most effective literary device used in "Babi Yar" is the allusion. The first clear allusion seen in the poem is the one concerning Egypt(line 6). This reference harks back to the Jews' enslavement in Egypt before they become a nation. In line 7, the narrator makes reference to how so many Jews perished on the cross. The reason for these initial allusions in the first section is clear. Yevtushenko is establishing the history of the Jewish people, being one of oppression, prejudice, and innocent victims. The next illusion in the poem is a reference to the Dreyfus Affair, a more modern display of irrational and avid anti-Semitism. It is in the Dreyfus affair that an innocent man is accused of espionage and is sent to jail for more than ten years, notwithezding an overwhelming amount of evidence pointing to his innocence, simply because he is a Jew. Yevtushenko uses these allusions to lead up to his referral to a boy in Bielostok who is murdered by the Russian common-folk. Clearly, The narrator is teaching a lesson with a dual message. Firstly, he is informing the reader of the horrors that took place in Russia during the Holocaust. Perhaps even more of a travesty, however, is the fact that humankind has not learned from the past in light of the fact that this "episode" is merely one link in a long chain of terrors. Yevtushenko goes on to allude to Anne Frank, a young Jewish teenager who left behind a diary of her thoughts and dreams, and how the Nazis strip her of any potential future she has when she is murdered in the death camps. Clearly, the allusion creates images in the mind of the reader that mere descriptions via the use of words could not. Another effective literary device used in the poem is the first person narrative in which the narrator identifies with those victims which he describes. This is seen in the case where the narrator says "I am Dreyfus", or "Anne Frank, I am she." The narrator does not claim to underezd what the feelings and thoughts of these people are, but rather, he is acknowledging the fact that they are feeling, "detested and denounced" and that unlike the rest of the world who turned its head, or the Russians who actually abetted such heinous crimes, this gentile narrator can not empathize, but does sympathize with his Jewish "brethren." Another extremely powerful device used by Yevtushenko is the detail of description and imagery used to describe events and feelings that are in both those whom he identifies with, as well as himself. "I bear the red mark of nails"(line 8) seems to include much of the suffering that the Jews have to endure. The statement is almost one of a reverse crucifixion in which the Jews are crucified and now have to suffer with false accusations, blood libels, and Pogroms for the duration of time. The poet describes very clearly the contempt most people have for the Jewish people and how many of these people aided in the barbarity . In line 13, for example, the poet speaks of "shrieking ladies in fine ruffled gowns" who "brandish their umbrellas in my face." In addition, Yevtushenko also depicts explicitly how the "tavern masters celebrate" at the sight of "(a Jewish boy's)blood spurt and spread over the floor." The contrast of age in "Babi Yar" is also quite effective. In the last three sections, the reader finds out that the narrator is remembering the past, mourning those who have perished.

Thursday, November 21, 2019

Auctions - Microeconomics 3rd Year Essay Example | Topics and Well Written Essays - 1000 words

Auctions - Microeconomics 3rd Year - Essay Example As the auction proceeds, the price starts declining. A bidder can stop the auction at any time, claim the object, and pay the ongoing price. This particular type of auction is also described as a descending bid auction and has been traditionally used by the Dutch in flower markets. This is the most commonly used format. Bidding starts at a low price. The bidders compete by submitting ascending bids until only one bidder is left. This bidder wins the object and pays the ongoing price. It is the opposite of the Dutch auction and is described as an ascending bid auction. The eBay auction is a variation of this type of auction. This mechanism is similar to the first-price sealed-bid auction, with the exception that the highest bidder pays the second highest bid. It is also referred to as the Vickrey auction. It is seldom used but is commonly used in theoretical work because of its simplicity and closeness to the English auction. The Dutch auction and the first price sealed bid auction are strategically equivalent regardless of the information structure (independent private value or common value) and risk preferences (risk neutrality or risk aversion). A strategy is a complete description of instructions to be played throughout the game. The strategic form of a game is the set of alternative strategies to each player and their corresponding expected payoffs from following them. Two games are strategically equivalent if they share the same strategic form. In a Dutch auction, each bidder needs to decide at which price he would want to claim the object, assuming that it is still unclaimed. This is also true for the first-price sealed-bid auction. When a bidder is in a first-price sealed bid auction he thinks about whether to bid  £95 or  £100. He is actually trading off winning with a lower bid between  £95 and  £100. This is exactly the same considerations that are given in the Dutch auction. The English auction and the Second-price

Wednesday, November 20, 2019

Analysis of Truman's Fair Deal Literature review

Analysis of Truman's Fair Deal - Literature review Example The Policy of Containment was devised in 1946 by George Kennan, then a high-ranking representative at the US embassy in Moscow. It consisted in limiting the expansion of the Soviet sphere of influence, both militarily and economically, in the hope of provoking the collapse of its social system. The Marshall plan was the economical part of this policy, whereas the creation of the North Atlantic Treaty Organization (NATO) in April 1949 was its military component. McCarthyism, a term coined by a political cartoonist in 1950 following the involvement of Senator Joseph McCarthy in a widespread "witch hunt" against Communists on American soil, corresponds to the excessive response to the fear of the spread of Communism following World War II. Also, termed the "Second Red Scare" (the first one having occurred just after the Bolshevik revolution in Russia in 1917), this period spanned roughly a decade from the end of the 1940s until the late 1950s. Characterized by its policy of systematic suspicion, it sparked a controversy that still exists today. It raised the issue of freedom of thought versus patriotism, and the term is still used to describe the unfounded questioning of a person's loyalty to the nation. As the number of white-collar positions increased and overtook that of professions dealing with the direct production of materials, a shift in the American population appeared in the 1950s. Most employees were leaving the industrial areas of the North and East of the USA to move to the South and West, were management-related positions were numerous and the environment more welcoming. This shift was accelerated by the development of Interstate highways that allowed the commuters to use their cars instead of the public transports, thus creating and developing a suburban way of life that didn't exist before. The Korean and Viet Nam wars had in common that they showed America's commitment to prevent the spread of Communism throughout the world, and not just in Europe. They were both limited wars that demonstrated that technical superiority is no guarantee for victory. Besides, neither they were popular at home among the general public. They differed in that the Viet Nam war had more important long-term repercussions on the American economy, politics, and public attitude toward the government. Â  

Monday, November 18, 2019

Magnetization on Voltage Using Metals and Semiconductors Lab Report

Magnetization on Voltage Using Metals and Semiconductors - Lab Report Example Analysis and DiscussionThe findings ontained from the measurements of the results of the experiment reveals a number of aspects and properties of Hall effect. For example, the results suggest that hall voltage linearly varies as a function of the magnetic field of the current carrier material. On the other hand, it was also observed that the Hall effect is the generation of voltage in the conductor, induced by the presence of magnetic field (Baumgartner, 2006,p.165) .Variation of Voltage with DistanceThe plot shown in Figure No 5 indicates variation of voltage with varying distance on the tester rig. The original value of voltage is 0.24 (without any magnetic effect). It can be observed that the voltage are effected significantly when the magnet is sufficiently close. For a distance of 20mm, the voltage value is 0.1 V which means that voltage dropped to only 20% of the original value. However, as the distance was increased, the voltage quickly regained its original value and tends to stabilize at 0.24 v when the slider is moved away. Statistical Properties of dataIn order to examine the statistical properties of the data, the mean and standard deviation of the two set of data is calculated and is shown in Table No 2. From the data, it can be observed that the two sets are fairly close to each other and there is not big difference. For most the data, the two values are exactly the same. Therefore, the experimental setup provides very precise data.

Friday, November 15, 2019

Consumer attitude and behaviour toward online shopping at Amazon

Consumer attitude and behaviour toward online shopping at Amazon The main purpose of this research is to analyse online consumer behaviour in a systematic way. What factors affect online shopper while making the decision to buy goods and services from internet, to buy more items and give information about the product from website. Online shopping is the process of buying goods and services through internet. Since the development of World Wide Web, retailers sought to sell their goods and services through internet. Shoppers can visit web site and shop just sitting in form of computer. Consumer can buy anything from online such as books, households product, toys, hardware and software etc. Moreover, in just few decade the internet has become more popular to Adult and young shopper because the internet offers significant Advantages. Ability of the internet contains wide range of collecting information, supplying a service or purchasing a product. It offers you to Access to products and services which are not handy in local market. Online shopping is described as a computer activity performed by a consumer via a computer based interface, where consumers computer is connected to retailers digital storefront through a network (Haubl Trifts, 2000). Online shopping allows for choose options beyond the traditional way that may be more time consuming. It can help you to search about product in details and make comparison of prices and characteristic before you decide to buy a product. .An online business must have their different identity from their competitors so that it can sustain in business market among various online websites. Consumer satisfaction is vital factor for the online business to remain competitive. Steady customers, besides providing steady revenue, are necessary as it helps businesses obtain more customers through the act of referral (Kumar 2001). Online shopping is described as a computer activity performed by a consumer via a computer based interface, where consumers computer is connected to retailers digital storefront through a network (Haubl Trifts, 2000). ORGANIZATION BACKGROUND: AMAZON.COM Amazon was the first online bookstore and one of the largest bookstore and online store in global market. Founded in 1994 by Jeff Bozos, in 2004 it was in number one position in online services. Now it has 64 million consumers in more than 150 countries, 900,000 programmers linking with Amazon. Amazon sells directly wide range of product, books, music videos, mp3 DVDs. Clothes and kitchen items electronic goods and others. Even though company has highs and lows, Amazon able to manage the problems and sustain in competitive market. The company also used few strategies to leave behind their competitors like EBay. (Brynjolfsson Urban 2001). Moreover, improving of the company management, training to its employees and applying the advance technologies make more effective to the position of amazon.com. SWOT ANAYSIS OF AMAZON.COM The SWOT analysis is one essential tool for business to understand and measure internal and external environments where company function. SWOT is short form of Strengths, weaknesses, Opportunities and threats. SWOT analysis offer a high quality outline for reassess position, strategy and direction of organisation. It is also useful for strategic planning, competitor evaluation marketing. SWOT analysis can assist to discover opportunity that business can take advantage of market and understanding the weaknesses company can reduce threats. Strengths: Diversified product such as books, CD/DVD. It also has provided additional consumer in other product areas and indicates strategic movement to the business to grow through new consumer bases. User reviews are seen as a positive attribute to share information and provide feedback which can help to stimulate sales. Weaknesses: It sells verity of product in different sectors, the company may lack the flexibility that some of its competitors possess. The focus on technology is quite important for online retailers. The system requires constant maintained in order to ensure consumer satisfaction by providing service without any delay. Opportunities: Amazon could collaboration with the public sector like British library, that users will use it as public libraries which also cover rare and old books. It can partner with various e-retail companies, in 2004 Amazon buy chinas biggest retailer joyo.com. it retails toys, movies and music at discounted price Threats: Being a global retailer, Amazon can face political problems in the countries where it operates. Advance development in technology which could change the markets might challenge the company to adopt these changes. Rationale: This research proposal is determined to discover about the proposed topic due to my experience in online shopping at amazon.com. There are some reasons why shopping at Amazon.com is better than visiting high street shops. The web is open 24/7/365 we can find anything on it. Research objective: The main intension of this proposal is to conduct an experimental research on the consumer attitudes and behaviours for online shopping. It also carries out primary and secondary research and re evaluate interconnection literatures on consumer behaviour towards online shopping. Online shopping primarily change the way shoppers buy goods and services. What factors affect online consumers behaviour? The main objective of this study is to analyze online consumer behaviour The focus of this research project address following objectives To identify key factors influencing online consumer behaviour. save time and money and evaluate prices from website to website Online retailers sell the product at a less price due to fewer operation cost. 4. To explore the success of Amazon. To identify how competitors compete with Amazon. To identify the competitors Direct Competitors Indirect Competitors To identify how competitors compete with Amazon.   Research questions Online shopping is good or bad? What are the difference between traditional shopping and online shopping? Why do consumers and businesses use the internet when they buy or sell the product? How well do consumers know about their rights and businesses know their responsibilities, when they use internet as a retail channel? What problems do shoppers and business encounter when they buy or sell online? And how well they resolve it? Mythology 7.1 Research design and design adopted The intention of this proposed is exploratory pretty than explanatory. This research will assume grounded hypothesis developed by Glaser and strauss. According to Glaser and struss , research is mainly the confirmation of theory or the growth of the theory through logical reasoning slightly than from experimental data. (Glaser and strauss, 1967). Grounded theory mainly focuses on systematic qualitative process for creating a theory that explicates concepts, procedure, action or interaction about the topic. According to Kotler the purpose of exploratory research is to collect preliminary data that will facilitate describe and suggest hypotheses. (Kotler et al 2006). Data collection methods 7.2 a) Sampling methods Sampling methods are classified in two types, probability and non probability. The shoppers of Amazon are taken as a population. The population of Amazon is too large to attempt the survey of all its members. In non probability sampling method a small number of groups represent the population. So in this research non probability sample is suitable. 7.2 (b) size of the sample A subset of population called size of sample. Sample contain.. 7.3 (c) sampling techniques Participant observation Interviews Interview is one of the common methods of data collection in qualitative research. A semi structure interview method will be appropriate to know what factors are important to online shoppers. This method allow to interviewee to talk about their opinions on the particular subject. Researcher can receive and give information related to the topic. http://www.mba-tutorials.com/marketing/248-amazon-swot-analysis.html CONCLUSION The proposed of this research proposal is conducting a thorough analysis of online consumer behaviour and factors which are most essential for online consumer in various aspects. Price is the most important factor that effect consumers buying decision. Recommendation This study provides some factors which are effect online consumer behaviour. It also suggest that to attract and retain consumer; online businesses have to adopt cost saving strategy which helps to increase buyers demand. Ref. Brynjolfsson, E Urban, GL (eds.) 2001, Strategies for E- business success, Jossey-Bass, San Francisco. http://www.mba-tutorials.com/marketing/248-amazon-swot-analysis.html Haubl, G. Trifts, V., Consumer Decision Making in Online Shopping Environments: The Effects of Interactive Decision Aids, Marketin Science, Vol. 19(1), 2000, 4. Kotler et al. 2006, p.  122, Principles of Marketing , 3rd edn,   Frenchs Fores, Pine Forge Press http://en. /Exploratory research.com

Wednesday, November 13, 2019

Comparing the Creation Scene in James Whales 1931 Frankenstein and Ken

Comparing the Creation Scene in James Whale's 1931 Frankenstein and Kenneth Brannagh's 1994 Frankenstein James Whale’s 1931 portrayal of Frankenstein when compared to Kenneth Brannagh’s alternate account from 1994 reveals some similarities but also many differences in the way they try to evoke emotions such as horror, fear and expectation from the audience and keep the plot moving. To do this, the directors have used a series of techniques, including: camera shots, use of sound and music, use of lighting and shadows, and mise-en-scene. Many of the differences and similarities between the films are due to the type of audience that the directors were aiming the films at. For example, Whale uses a very traditional horror opening for his creation scene, while Brannagh uses a more contemporary opening with light play and symbolism through candles and shadows. Some of the other main differences between the two styles of films are how closely the film follows the original book, the style through which genres such as horror, romance and action are portrayed, and the strength of the horror and special effects used to keep the audience in a state of expectancy and tension, but also scared and unsure of the outcome. James Whale was trying to create a shocking and contemporary film, which would scare his 1931 audience and be revolutionary in the techniques he used while still retaining a traditional gothic horror genre, whereas Kenneth Brannagh was trying to create an action film, which follows the original book more closely, and portrays the monster in a way that evokes sympathy for the monster, rather than hatred and violence towards a predetermine... ... the audience never really knew how it was going to turn out and what was coming next. However, social preferences and tolerances have changed dramatically over time and so that is why I don’t find the 1931 version as effective at portraying the story or creating tension. Moreover, I find that the 1931 film was certainly more revolutionary than 1994 and tried to go past original limits in regard to style and techniques used more effectively and more continuously than the later film. Finally, I find that although the 1931 film was more revolutionary and may have been more effective if compared with audiences from the respective times, I still prefer the later version it uses more modern effects and follows the original book more closely which allows people who have read the book to relate more closely to the film.

Sunday, November 10, 2019

My Favorite Person

My favourite person â€Å"Michael Jordan† † I've missed more than 9000 shots in my career. I've lost almost 300 games. 26 times, I've been trusted to take the game winning shot and missed. I've failed over and over and over again in my life. And that is why I succeed. † Those encouraging words were spoken by Michael Jordan. Michael Jordan was born in Brooklyn, New York, on February 17, 1963. He moved to Wilmington, North Carolina. I am going to tell you why Jordan is in fact so famous. He had to go through tough obstacles all his life.His love for basketball began when his older brother, Larry, continuously beat him in one-on-one pickup games. Michael was taking the challenges but he didn’t give up, that was why he became a better player. Jordan played basketball for Laney High School in Wilmington, North Carolina. When he was a sophomore Jordan was cut from varsity basketball team. Instead of giving up he was working hard, hour after another. He spent a lot of time in the gym practicing, only reason why he did that was to achieve his goal by becoming a professional player and to make the team.Finally he made the team and let it to the state championship. Jordan then accepted a basketball scholarship from the University of North Carolina. Two years later he got drafted into the NBA. Michael Jordan was the most valuable player for a long time. Everyone knows and consider him the best basketball player ever. There is no such person that doesn’t know who is Michael Jordan. I picked this person because I really think that MJ was the one who brought the game of basketball on a new level. His thoughts and philosophy motivate nowadays other great players.He was a strong guy during his life, the death of his father was a shock for him but he stood still and went back to the NBA. That’s the quality that few people have is moving forward to your dreams no matter what happens in your life. I am going back to MJ’s words † I've missed more than 9000 shots in my career. I've lost almost 300 games. 26 times, I've been trusted to take the game winning shot and missed. I've failed over and over and over again in my life. And that is why I succeed. † Becoming a successful person is a long way full of failures and mistakes and that makes someone successful in something it’s the dedication and hardwork.

Friday, November 8, 2019

You Signed Up for a Conference †Now What

You Signed Up for a Conference – Now What You paid your conference fee and reserved your motel room. Now what? Youre finally going to a writers conference, but now that you think about it, you arent sure what to do once you get there. First, make sure this is a conference that suits your needs. If you are unpublished and seeking agents or publishers, then dont stick to a conference that focuses on craft, and vice versa. Make sure the majority of the classes fit your goals.Second, while youre researching this conference, dig deeper and research the teachers, agents, and so on. What about these people merits sticking them up in front of a class? If you see teachers that really havent published much, think twice. Anybody can teach. You want teachers who have published and performed, as well. Third, participate in at least one critique or pitch session. Unless you are green as a gourd and just dipping your toe in the water, you have a piece youve been working on. Toss it into the fray and see what feedback you get. They might rip it up, but thats okay. You show youve got guts and you walk away much more educated than you were before. Fourth, plan your agenda. Dont wait until you get there to decide what you want to attend. They publish that schedule ahead of time for a reason. Map out your days and evenings to include the questions you want to ask and the goals you hope to achieve. Get the most of your sessions. Fifth, meet at least one new person per session. Speak to those at your table or seated around you. Theres a wealth of networking opportunity available to you at a conference, and that networking might be the biggest plus you come home with. Â  Sixth, plan your clothes. Sounds like a woman thing, right? Wrong. Youll be sitting for long periods of time. You might have to trek up and down stairs or from one end of the motel to the other to make classes. Look sharp but make it comfy. Throw in a scarf, the boots, or those special pieces of jewelry. Give the person you meet something to remember you Seventh, pack your writing stuff to include: = two copies of your WIP (just in case) = business cards (dont say WRITER/AUTHOR on it and avoid Vistaprint templates) = notebook Youll not only take notes, but youll dabble on your WIP as these productive ideas come to you in class. Ive rewritten chapters in class before as the teacher led me to a new concept. = name tag Theyll give you one, but consider having a permanent, professional one made. I have two: one with a magnet and one with a pin, so that they can go on anything I wear. People remember tags, and if yours is unique, theyll remember you more. = one-sheets See this article on one-sheets. These are marvelous if you are pitching and speak volumes about your creativity and professionalism. https://fundsforwriters.com/something-to-remember-you- Before the last day, take a moment to go over your notes and goals and determine what youre lacking, then approach the teacher, writer or agent while you can. Walk up and ask the question. Thats why they are there, and what you paid for. You can do this, and you can do it better if you go prepared.

Wednesday, November 6, 2019

Why a bug was used in the Metamorphosis essays

Why a bug was used in the Metamorphosis essays Why a bug chosen for the form of Gregors Metamorphosis Kafka choose the form of a bug for The Metamorphosis because of the perception that a bug is perceived as a mindless systematic creature, a metaphor for the way Gregor lives his life, and acts in society. This short story, by Franz Kafka illustrates how one can get lost in their roles and responsibilities in society, forgetting ones own path and self. This is brought to light through Gregors transformation into a bug. The general knowledge or belief of a bug is that they are both mindless and insignificant. Due to their size, and numbers we can honestly feel indifferent as to if they live or die, and because of how they look and lack of any kind of personality they could easily be deemed flat out undesirable. Bugs in colonies, or hives are mindless drones, much like lemmings sacrificing themselves for the greater good of the colony/queen without question. Despite these things insects are the staple of many ecosystems, it could be said many organisms depend on the existence of these small, and perhaps under appreciated beings. These traits are visible both in society and The Metamorphosis relating to human behavior. It is not uncommon to hear people who work for a large corporation referred to as corporate drones. This comes from the day to day work of sitting in a cubicle, taking orders from supervisors, and sacrificing a small piece of identity for the greater good of the company (Office Space anyone?). Gregor is constantly sacrificing time and any personal gain not only through his work, but for his family as well. On his shoulders alone lays the burden of supporting a four person family, through an unforgiving job, not once questioning his seemingly endless, and depressing situation. Gregors family and friends could not have been more eager to forget about him. Perhaps only the lingering thought of what Gregor on...

Monday, November 4, 2019

The root of poor and segregate Essay Example | Topics and Well Written Essays - 1250 words

The root of poor and segregate - Essay Example However, despite the perceived tolerance and acceptance of White Americans towards the Blacks, as well as the immigrant and minority groups, there were still some issues which counteract the implementation of anti-discriminatory laws, and even let racism remain subtly within the society. Factors such as maintenance of stereotypes not just by law enforcers but also by policy-makers and the mass media caused many problems such as the failure of the minority groups to become fully integrated and accepted into the society, which further separates them from others, causing increased intolerance to them and even creating the wrong impressions, as well as lesser work and development opportunities. These are known to be risk factors in creating impoverished, violent, and crime-laden neighborhoods among communities which are majorly composed of ethnic minorities (Haller 755). Thus, the roots of prevailing poverty, lack of complete racial integration and high rates of unfinished education in r acially-segregated communities are not just due to the loopholes of the anti-racial discrimination policies and laws, but are also due to deeply-seated racial discrimination against immigrants and blacks by the whites, as well as the inaccurate representation of the correlation between the violence and poverty rates among the segregated and majorly ethnic communities. Factors in the Prevalence of Poverty and Large Numbers of Uneducated Youth After doing community surveys in different areas in the state, researchers found out that lesser work opportunities are given to members of the black Americans and Hispanic immigrants due to perceived negative stereotypes, as compared to members of the white communities. Prevailing stereotypes were incorrectly attributed to the concentration of immigrants and influx of foreigners due to many people assuming that these minority groups chose to live in impoverished and disorganized communities, and subsequently committing crimes in these areas (Sa mpson 30). There is also the increase of areas with low employment rates because of the preference of employers of highly-skilled laborers over unskilled labor, which greatly affected many minority groups, especially those that have high numbers of people that were not able to finish high school (Niemonen 21). The high percentages of minority groups that drop out of high school are said to have been attributed to the problem of covert segregation between communities that prevent the integration of multicultural students, as well as the limited number of such children to enter the institution. Also, letting the parents of the students decide how the schools must operate (e.g. Anglo-Saxon parents have greater power in deciding whether to let their children stay in culturally-diverse schools or not, and taking their children out if no actions in favor of their choice are taken), the lack of the federal or state government to address the needs of these children such as the lack of bilin gual teachers for the children of immigrants, decrease in the appropriation of funds due to the perceived state of the community where the schools are located (e.g. poverty-stricken and high incidences of crime), and the creation of

Friday, November 1, 2019

Students perceptions of women in advertising commercials Coursework

Students perceptions of women in advertising commercials - Coursework Example This essay "Students’ perceptions of women in advertising commercials" describes how women portrayed in advertisement and the impact of the usage of women in ads on consumers' behavior. According to Wolin, gender appears to be an important factor when planning a communication strategy yet this study reveals that race is also an important consideration. This study can inform design managers working to develop effective communication strategies. It is difficult to conceive of a person alive today who has never seen or heard an advertisement, even for those who don’t commonly watch TV or listen to the radio. However, according to Television Statistics, an average person living in the modern world watches television one to four hours per day. During these hours of watching television, there is a great probability that this person will see at least one advertisement. But the way in which the viewer will react to this advertisement can vary widely. While probabilities can be determined regarding what percentage of viewers will react positively versus those who will react negatively or indifferently, getting more specific than this is very difficult and depends to a great deal on what images and ideas are included in the advertisement itself. The use of women in advertising is one of the most controversial issues in contemporary marketing. Cortese claims that the way in which women are used in advertising exposes the ideological beliefs in dominance and control that remain a strong feature of contemporary commerce despite feminist efforts. According to Mayne (2002), women are frequently shown in television advertisements to market cosmetics, personal hygiene products or products for cleaning the home. This reinforces the message that women's priorities should be centred on improving their looks or caring for the interior of the home. Culture is one of the more significant aspects of society that can determine the potential reaction of the viewer to a given message. Although there are many different types of cultures living together in one country, people with similar backgrounds, ethnicities or belief systems tend to share similar values (Gupta, et al, 2007). But what is culture' According to Hofstede "culture is the collective

Wednesday, October 30, 2019

E cmmerce Essay Example | Topics and Well Written Essays - 750 words

E cmmerce - Essay Example Infrastructure include providing multiple ways and effective communication network sites, and provision of different ways of protecting and verifying the authenticity of sites among other factors. For example, ‘Individuals’ provide broadband connectivity for internet connections at affordable prices, to increase the proportion of Internet users hence an e-commerce boom. ‘Institutions and governments’ to provide digital certificates and secure infrastructure for information exchange, hence user confidence and adoption of electronic commerce. Electronic commerce is not confined to "buy and sell" via the Internet. It may have profitability goals and different models for selling and buying. However, if there remains partial payment, availability, and ease of use by the owner of the site and the consumer, this would be a catalyst for emergence of a very prosperous e-commerce project. An access to sophisticated system addresses based on the numbering of each facility should be available. A specific home address ensures that delivery is made to the specific address. Physical address system exists in many developed countries, but lacks in many Arab countries, for example Saudi Arabia, which still relies on landmarks in order for a driver reach your home. Finally, Saudi Arabia needs these three aspects to promote e-commerce, although it still lacks a physical address system. Until now, there are a number of attempts by small medium enterprises and entrepreneurs to address this problem. Delivery is a determinant factor in the progression of e commerce in Saudi Arabia. This is because delivery enhances the flow of goods to various destinations in conjunction with the online business directives. The delivery helps in a dancing the obligation pertaining t the business transactions. Delivery of goods forms part of these contractual obligations. According to Buchele (2008,p.71), the delivery factor enables the

Monday, October 28, 2019

Key Factors of Consumer Behaviour Essay Example for Free

Key Factors of Consumer Behaviour Essay 1. Discuss and explain the key factors influencing consumer behaviour. Why must organisations understand consumer behaviour in order to optimise sales? Marketing is the activity, set of institutions and processes for creating communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large (AMA, 2007). Consumer behaviour is the judgment of final consumers individuals and households who buy goods and services for personal consumption (Kotler et al., 1999) There are four key factors influencing consumer behaviour. They are social, cultural, personal and psychological factors. Consumer may tends to change their buying behaviour according to these factors. Cultural factors are described as people who react particular way regard to religion reason. Different culture response differently, how people behave with their buying decision. for instance in Myanmar, majority of people do not have a habit of doing sport or using supplement for diet purposes. In United Kingdom, on the other hand, groups of men and women tend to emphasis on sport and taking supplement. As a supplement business prospective, they should not supply their product or sell in Myanmar. Social factors are mainly influenced by family, close friend and personal attitude. They are also known as reference group. Reference group are important as the product are satisfied for their needs, the message with forward to another person which is also known as word of mouth. The communication is powerful because we trust our friends and colleagues opinions. For example, majority of wealthy people do not buy a Primark product, simple because of their status, they should be buying much more expensive product such as Gucci and Chanel. If they do consumer Primark product their friend may talk behind their back which affect the status. After taking cultural and social factors into consideration, the next things people naturally put things into account is personal factors. personal factors can be defined as a belief in which a person think the particular brand is valued to them. Personal factors consists of buyers age, occupation, economic situation and lifestyle. Depending on human life cycle, buyers decision making is changing in different stages. Therefore, marketer often segment the market and target the consumer life stages. As an example, it is an inappropriate for the marketer to sell Samsung latest smart phone to senior citizen, they may only want to use simple keypad phone. In term of occupation, people are concerning about their status and image in their society. The products that they consume are crucial to his or her status. Psychological factors include belief, interest and motivation. Everyone has their own belief in different way. Often majority of people are bias when buying a particular brand. There is no right or wrong answer, in fact, people learnt from past experience whether the brand had met their needs or how they perceived the brand . For example, Iphone 5, more and more people are getting the new Iphone 5, not because it is very special. In fact Samsung s3, has better functionality than Iphone but still people buys it. This shows people value the brand of Apple and how they perceived the brand. Motivation factors are another factor that consumer think before they buy. According to Maslow theory, different people has different needs. So, marketer should know how to segment the market and target the right person to maximise sales. In summary, organisation should consider how consumer behave for certain product by looking at these four factors. furthermore, communicating with consumer are crucial to the market as they sent the message the consumer about the products feature. Therefore, marketer has to be segment the market and target the right consumer to deliver the message across.

Saturday, October 26, 2019

Children and the Media/Advertising Essay -- essays research papers

It has been noted that the media and advertising industries have targeted the children in the process of selling products and services. Children are in the age range that is most influenced and are most desired for companies to sell products to. Minors are young and are therefore potential long-term consumers. Some of these advertising industries include companies selling credit cards, tobacco, alcohol, clothing and fast food. According to marketing expert James U. McNeal, PhD, author of "The Kids Market: Myths and Realities" (Paramount Market Publishing, 1999), children under 12 already spend a $28 billion a year. Teen-agers spend $100 billion. Children also influence another $249 billion spent by their parents. At the same time they are helping these companies prey and destroy little minds. According to him "Advertising is a massive, multi-million dollar project that's having an enormous impact on child development." "The sheer volume of advertising is gro wing rapidly and invading new areas of childhood, like our schools." A letter protesting psychologists' involvement in children's advertising was written by Commercial Alert, a Washington, D.C., advocacy organization. The letter calls marketing to children a violation of APA's mission of mitigating human suffering, improving the condition of both individuals and society, and helping the public develop informed judgments. It urged the APA to challenge what it calls an "abuse of psychologi...

Thursday, October 24, 2019

Rogers Diffusion and Adoption Research Essay -- Research Papers Techn

Rogers' Diffusion and Adoption Research Why do technology initiatives fail despite their promises and boundless possibilities? From integrating technology in education to introducing technological innovation in agriculture, users acceptance presents a complex set of challenges to innovation diffusion. According to Everett Rogers, one reason why there is so much interest in the diffusion of innovations is because "getting a new idea adopted, even when it has obvious advantages, is very difficult" (Rogers, 1995, p. 1). In the instructional technology field, the rapid advances in information technology urges on the educational reform. This reform created a need for more research in the educational application of technology as well as in the adoption and diffusion of instructional technology. According to Surry (1995), there are three reasons why the study of diffusion theory is beneficial to the field of instructional technology. First, most instructional technologists lack the knowledge of why their products are or are not adopted. Surry (1995) believes a study of diffusion theory could rectify this situation. Second, the field of instructional technology is often associated with the concept of innovations. Surry (1995) suggested that if instructional technologists understand the adoption and diffusion of innovation theory, they will be more prepared to work effectively with potential adopters. Third, Surry (1995) concluded the studies of the diffusion theory could result in developing a system atic model of adoption and diffusion for the instructional technology field. As instructional technologists, not only do we need to create well-designed products, we need to ensure the adoption of these produc... ... instructional technology. In G.J. Anglin (Ed.), Instructional technology: Past, present, and future (2nd ed.). Englewood, CO: Libraries Unlimited. Lefebvre, E. & Lefebvre, L. (1996). Information and telecommunication technologies: The impact of their adoption on small and medium-sized enterprises. Retrieved July 4, 1999 from the World Wide Web: http://www.idrc.ca/books/focus/807/807.html Rogers, E.M. (1995). Diffusion of innovations (4th ed.) New York: The Free Press. Schiffma, S.S. (1991). Instructional systems design: Five view of the field. In G.J. Anglin (Ed.), Instructional technology: Past, present, and future (2nd ed.). Englewood, CO: Libraries Unlimited. Surry, D.W. (1997). Diffusion theory and instructional technology. Retrieved July 6, 1999 from the World Wide Web: http://www.gsu.edu/~wwwitr/diffusion/index.html

Wednesday, October 23, 2019

Discretionary Benefits

A company providing products and services needs its human resources for its operations and directions. This is why human resources practitioners are always looking for ways to make sure that employees are rewarded amply for their performance while at the same time ensuring that the status of the company finances is not jeopardized.The government protects the rights of employees for commensurate salary and compensation. This is why employees have the right to join a trade union and negotiate with employees about their salary and benefits. It is in the interest of businesses to deal with their employees in a fair and just manner. Otherwise, operations would be compromised. After all, an unhappy workforce would also lead to less productivity and efficiency. In addition to the government-sanctioned salary and compensation scheme, there are also discretionary benefits that the company will have to decide if they will provide to the employees.Employee BenefitsThe benefits of employees may vary from employer to employer. They are non-cash benefits that employees enjoy during their term with the company on top of their salaries or wages. The most common forms of benefits are group insurance for life, dental or health; disability income protection, daycare, sick leave, vacation leaves, retirement benefits, profit sharing, stock option, educational funding and tuition reimbursement among others. These benefits are either provided by the employer or they are paid for by the employer. Employers provide these benefits to make the employees more economically secure.There are also other benefits that are left to the discretion of the employers. This may include providing company car, leisure activities and outdoor meetings, food and transportation allowance, stationery and more. There are several determinants and factors that companies consider when providing discretionary benefits. If they decide that they will provide discretionary benefits, they also need to establish what types of benefits they can offer without compromising the financial situation of the company.In the United States, these employee benefits come in the form of relocation assistance, vision and dental plans, health care for dependents, pension plans, insurance, child care benefits, legal assistance, transportation benefits, discounts for shopping and resort accommodations, as well as wellness programs. There may also be fringe benefits offered to employees. If this is the case, such benefits may be excluded from the total annual income of the employee, which means greater savings on income tax. Fringe benefits also tend to be seen as a cost to the company for keeping their employees within the company.The Importance of Non-wage BenefitsIn the early twentieth century, employees were not given any benefits beyond their salaries. With the economic developments in the United States such as the Great Depression and the World War II, the government and labor unions worked together in brin ging about non-wage benefits for the workers. Non-wage benefits have grown in the past decades and now accounts for 30% of the total labor costs of This trend helped create a workplace and organizational culture that valued employees more and gave them what they needed (Marshall, 2003).Benefits given to employees are usually tax-deductible to the employer and are not taxable to employees. The exception would be the benefits for executives with access to benefits with very high amounts. In some cases, corporations in America may also offer the employee a set of benefits to choose from and the employee will choose which of the benefits will he avail of. This provides a flexible choice for the employee who may wish one type of benefit over another. The difficulty of implementing this, however, is that if employees chose different types of benefits, record-keeping would be more complicated.The benefits for employees may come in three forms (Martocchio, 2005).(1) One is the protection pr ograms, which helps employees be protected from any illness and ensure their physical and economic security.(2) Benefits may also fall under the pay for time not worked for, which includes vacation and sick leaves, as well as maternity and paternity leaves. Some companies even offer to pay the employees at the end of the year if they chose not to use up all of their leaves.(3) Lastly, there are also services, wherein the company offers to provide various services to the employees.Protection ProgramsThe income of employees is protected by the company in the form of disability insurance, life insurance and pension programs. Through this, the employees may feel economically secure and the assurance that part of the money provided by their employers is invested into their future. In case, they are declared as no longer fit to work, or that they may befall accidents directly or indirectly related to work and if they choose to retire, they are covered by the protection policies of the com pany.Health Protection is also an important aspect of protection programs. This may include health and dental insurance, enrolment into Health Maintenance Organizations or Preferred Provider Organizations, or self-funded plans. Pension plans are also important in ensuring the peace of mind of employees. This program is usually participated in by both employer and the employee. If and when the employee becomes unable to perform his or her job because of disability, the company cannot terminate his employment right away. Both short-term and long-term disabilities are considered by the employer (Martocchio, 2005).Health care programs for employees usually include fee-for-service, managed care, point of service and customer-driven health care. The cost of hospitalization is usually covered together with doctor’s fees, and other related expenses. If the employee pays own money, there is also a provision for reimbursement up to a certain amount. For some employers, HMOs may be a mo re or less costly approach because these are prepaid services. PPO’s are being used by other companies because there is no prepaid service and the company pays for the actual fees related to the health care of an employee. Furthermore, physicians, clinics and hospitals must meet quality standards for them to be recommended.The introduction of flexible benefits for the employees can lead to a higher level of job satisfaction, which can also help improve the productivity and efficiency of the company (Barber, Dunham & Formisano, 2006). When employees feel that they are cared for by the company they are serving, they tend to appreciate that and they will in turn do their best in performing their jobs (Belous, 1989).Paid Time OffAn important aspect of non-wage benefits now is providing paid time off to workers. This helps maintain work-life balance among employees because their domestic lives also have an impact to their performance of their jobs. If employees were too loyal to t heir jobs at the expense of their family, they might not be able to perform effectively. Stress would settle in and a previous high performer may crumble under the weight of such stress (Kossek & Lambert, 2005).The number of paid absences or leaves may be determined through the collective bargaining agreement between the labor union and management. When this has been settled, the employees then have to follow certain rules and procedures in the company to avail of this benefit. Pregnant women who want to give birth to their babies and nurse them are also given maternity leave of absence while a father whose wife is pregnant may also apply for a paternity leave. These schemes help communicate to the employee that their own personal lives are important too and that the company is not only after the services that they can render.Paid time off also helps the members of an organization to redefine themselves and their connection with the company and align their priorities and thoughts to the organization. Hence, it helps them take a break and think of what the work means to them (Ford & Locke, 2002). With a paid time off, the employees may have more time for themselves, for replenishing lost energies due to work and pause for a while and think about their jobs and how they can help contribute to the company for its growth and improvement.ServicesSome companies also realize that they need to provide services to employees so that they will not have to pay for such services outside of the company. As such, the company can choose to provide such services for the convenience of employees and minimal distractions to the way they perform their duties.These services may be in the form of family assistance programs, or the company can also assist in the education of an employee or the dependents of an employee. When moving and relocating, an organization may also bear the costs of moving, especially if such move is directly related to the job performed by the employee. Anot her popular service being offered by organizations is wellness program. The employees may enroll in a gym or a fitness class for free or for a discount courtesy of the organization.Such wellness programs can help ensure that the employees are physically fit. This can help prevent incidences of heart attacks, hypertension and stress-related sickness. In the long run, this can reduce the health care costs of an organization. What is needed, however, is strong implementation and encouragement for employees to participate in such wellness program (Gebhardt & Crump, 1990).The convenience that employees will experience through the services being offered by the company will contribute to efficiency and savings in time and resources. Employees will also generate a stronger appreciation for the company and will foster a stronger sense of company loyalty in employees.Laws and Legislations Concerning Employee BenefitsThere are three major legislations governing the benefits of employees and th e responsibilities of the employers: The Employee Retirement Income Security Act (ERISA) of 1974; Consolidated Omnibus Budget Reconciliation Act (COBRA) of 1985; and Health Insurance Portability and Accountability Act (HIPAA).ERISA establishes the minimum standards and requirements of pension plans in the private sector. In addition to this, it also regulates the fringe benefits that employees receive such as disability insurance, medical and life insurance and most importantly, the pension of employees. The Act also monitors the reporting and disclosure of employers concerning such fringe benefits as well as the funding and fiduciary responsibilities of both employers and employees.COBRA, on the other hand, prescribes that health care coverage be extended to 36 months. However, the cost may be as high as 102% of the premium of the insurance. If employers do not comply with this, the law also prescribes the penalty. Companies with less 20 employees, however, are exempted from COBRA, together with the federal government and churches.Lastly, HIPAA guarantees the health coverage of all employees. Should there be pre-existing conditions, HIPAA prescribes appropriate action and handling. Health information and privacy are also important concerns; that is the reason why HIPAA regulates the transfer, the disclosure and the use of information given to health care practitioners for the purposes of health care delivery. HIPAA, however, has been a cause of contention regarding the responsible use of health care information (Wilson, 2006). Yet, it still helps ensure the protection of the rights of both employees and employers. These three legislations help define the rights of workers for their benefits and the responsibilities of employers to their employees. Non-compliance is punishable by the laws.ConclusionWith the increasing competition and globalization of the business environment, so will the needs and concerns of employees change. More and more demands and skills are needed. In addition to this, companies are hard put to retain their best employees because of the intense competition for excellent employees. As such, offering employee benefits will also change.Human resource personnel and the management need to device effective compensation and benefits scheme so as to attract the best and the brightest workers and retain the existing ones. The main concern, however, is making the employees secure physically and economically. If this were ensured, then they can perform their jobs better and they can contribute to the overall growth of the organization (Rosenbloom, 2001). By providing the three different types of benefits, employees can cultivate a deeper sense of company loyalty, which will redound to better employee retention and organizational performance. As the challenges of the workplace are addressed, the employers and the employee will enjoy better relationship and better organizational performance.